Pedal the Cause is an annual bike ride fundraising challenge held in downtown St. Louis. Proceeds benefit Siteman Cancer Center through The Foundation's Cancer Frontier Fund as well St. Louis Children's Hospital's Chidlren's Discovery Institute. In 2011, riders raised a total of $1,325,000.
Actress Christina Applegate shares her breast cancer story at Barnes-Jewish Hospital's illumination 09 gala. While she has shared her story with select media, it is the first time she spoke about her cancer in front of an audience.